The History of Mustang Denims

The History of Mustang Denims

Mustang is just one of the most common emblems all in excess of the entire world and major company of custom-made jeans. This brand has a whole glance method and also creates denim and leather jackets, skirts and attire, pullovers, underwear, sneakers, accessories and fragrance. Mustang creations are favored and worn by quite a few stars, for instance, John Bon Jovi, Scorpions and Bjork.

The history of the brand commenced in 1932 when a factory was established by Luis Hermann to manufacture uniforms for workers. Having said that, postwar Germany was in ruins and no one was intrigued in the improvement of textile sector. The new life of the brand name started off in 1949, when the new company’s owner, Albert Zefranek built up his thoughts to start off production jeans. This conclusion was innovative, due to the fact right until then denim sector was a fiefdom of Individuals. The first jeans sewn by Mustang were being the spitting picture of original customized jeans created in the United states of america. The subsequent stage Mr. Zefranek designed was the enhancement of his creation assortment. 1953 he offered the 1st model of jeans designed specifically for women of all ages and in 1955 he experimented with velvet jeans. 1958 is the yr when the identify of the new trademark – Mustang – appeared. From now on jeans are built of good quality American denim in Germany.

In 1961 Albert Zefranek was the initial a person to build stretch jeans. And he was in the suitable location at the right time, for in the conclude of the 60s denims period started off. Jeans turned a image of new technology and new way of living. Advertising strategies of Mustang model reveal seminude beauties, responding to triumphant march of sexual revolution.

In 1980 jeans by Mustang can currently defy levels of competition with American manufacturers Levi’s and Wrangler on domestic industry. Apart from, one forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian nations. The brand’s selection was divided into 3 themes: “Manner”, “Fundamental principles” and “Contemporary Classics”. Yuppies of the 80s set velvet denims out of manner, providing a considerable stroke to the corporation, an critical portion of which was concentrated on manufacturing velvet. Nonetheless, this event assists Albert Zefranek to concentrate on classical personalized denims models. He starts off to cooperate with Italian designers. And well-known couturiers begin to display curiosity for custom-made denim.

In 1990 the son of Albert Zefranek, Heiner, gets the operator of Mustang model. He inherits the helm of his father and tends to make the trademark even extra productive all above the earth. Nowadays it is an international brand which manufactures 20 000 pairs of jeans a day and brings together classics with the most impressive tips in fashion. Mustang will make denim dresses for those who want to reveal their way of life and feelings in their appear. The company’s slogan “Genuine model will by no means die” speaks for by itself.